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Beware Of These 5 Common Real Estate Ads

Beware of real estate advertizing with lots of astericks!

The first law of advertising is to avoid the concrete promise and cultivate the delightfully vague.  John Crosby.

5 common real estate ads to be wary ofAs with all advertising and advertisers' attempts to get you to buy their products and use their services, the real estate world is not immune to, let's say, over embellishing.  In an ocean of advertising, you have to do something to stand out I suppose. They need to hook your attention and hook it quickly before your short attention span, advertising-jaded mind, stumbles to the next exciting, act now offer.

Some embellishment is fine in general, but we're talking about real estate here, not a pair of striped socks for $4.99 on Amazon! This is your home and potentially involves thousands of your dollars, or worse, if you make a bad judgement call.

Here are some common types of real estate advertising targeted mainly at home owners that could potentially lead you down the garden path (and not in a good way).

Ad #1: Increadible low interest rates, refinance today!

The little brightly colored ad in the sidebar on your online newspaper, proclaims it can get you a 30 year fixed rate mortgage of 3.25%.

Amazing, you think to yourself. My bank just quoted me 4.0%. I should check these guys out.

You call the 1-800 number and someone in a state 2,000 miles away answers and then the sale pitch begins..... "Thank you for calling Too Good To Be True Mortgages, my name is Mark. Looks like you saw our great interest rate offer..... yada, yada yada!"

Mark now starts attempting to ingratiate himself to you. Eventually, after pulling teeth for 20 mins with...

10 potential home buyer cold feet warning signs.

Home buyer cold feet symptoms that sellers need to watch out for.

Once I make up my mind, I'm full of indecision!" Oscar Levant.

10 warning signs a home buyer may get cold feetA seller puts their home on the market, gets an early offer and accepts it. A few days later, the home is back on the market. What went wrong?

I call the listing agent and they will say "the buyers got cold feet!"

The home goes back on the market and is now perceived differently by the home buying public. Even if the listing agent emphasizes that the buyer got cold feet and "didn't even do an inspection", it's human nature to suspect that maybe, just maybe, there's something wrong with the home. The home might be perfectly fine but try convincing everyone of that. The home has now lost a little of it's new listing luster. 

So for you home sellers, how do you try and weed out those buyers that are more likely to bail on the sale for a little or no good reason?

There is no foolproof way to tell whether a buyer is guaranteed to bolt or not. However, there are certain warning signs that you should keep an eye open for that potentially will help you identify those buyers that are prone to the condition. You want to try and identify those buyers that are more likely to get buyers remorse and exit stage left BEFORE you get into a contract with them.

Many buyers bail on a sale for legitimate reasons. For example, the inspection revealed a lot of unexpected issues or the appraisal came in well below the sale price and the sellers are unwilling to drop the price. However, you are trying to avoid hitching yourself...